In the dynamic landscape of programmatic media buying, ensuring brand safety and ad placement control is crucial. Whitelisting and blacklisting strategies play a vital role in safeguarding your programmatic campaigns by allowing you to selectively choose where your ads appear. In this post, we will explore these strategies and how they can enhance the...
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Businesses need a strategic approach to reach their target audience effectively. This is where digital programmatic agencies like DemandSense come into play. We are specialized agencies that leverage technology and data-driven strategies to optimize advertising campaigns across the web, over-the-top (OTT) TV, video-on-demand, audio (i.e., podcasts), and digital out-of-home (i.e., digital billboards) and maximize...
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